Rebranding the NSPCC?

It is interesting to read that the NSPCC has just spent £150,000 on ‘rebranding’.

http://www.thirdsector.co.uk/case-study-changing-image-child-protection-work/communications/article/1317857

I suppose that in the world of rebranding  £150,000 is not a lot of money.

I can’t help feeling that I would have preferred to read that the NSPCC had just spent an extra £150,000 directly on services to abused and neglected children.